Henderson pizza, pasta, private dining, and neighborhood warmth
Water Street warmth.
Staten Island soul.
Fratelli's deserves a website that feels as memorable as the first pie, the first family dinner, or the first private event booked on Water Street. This rebuild turns the story, food, and hospitality into a clearer conversion engine.
New York
style pies and slices
Water Street
Henderson location
Private dining
and party-ready catering
The current site has the right ingredients. This version gives them hierarchy, emotion, and cleaner conversion paths.
New York-style pies
Private dining
Party trays
Water Street Henderson
Family hospitality
Direct-ordering preview
New York-style pies
Private dining
Party trays
Water Street Henderson
Family hospitality
Direct-ordering preview
Slice House
Classic pies, Sicilian squares, and crowd-pleasing comfort.
The menu still leads with the things people talk about first: pizza, knots, calzones, pasta, and Italian-American staples.
Family Story
A Henderson restaurant with Staten Island roots.
The strongest brand asset on the current site is the story of the brothers and their family restaurant background. The new site makes that story central.
Events
Private dining and catering worth featuring, not hiding.
Instead of burying event inquiries in an external form, the redesign turns catering into a visible growth lane.
Signature Menu
Lead with the dishes people remember, then support with the full menu.
Best Seller Pie
Pepperoni Classic
Thin crisp crust, balanced cheese pull, and the kind of slice that sells itself in one photo.
House Favorite
Margherita Pie
Red sauce forward, blistered crust, and a cleaner artisan-style look that elevates the brand visually.
Italian Comfort
Penne Vodka
Creamy, vibrant, and visually different enough from the pizzas to broaden the menu story.
Big Appetite Pick
Meat Lovers Calzone
A strong cross-sell item that supports both dine-in and takeout positioning.
The Story
The family photo should be doing real work for the brand.
Representing Staten Island, the brothers behind Fratelli's brought decades of family-restaurant experience from New York and Las Vegas to Henderson. That is the emotional center of the business, and it deserves to sit closer to the top of the experience.
The redesign uses that family story to connect pizza, hospitality, and events into a single narrative instead of leaving them as separate utility pages.
Roots
Staten Island family restaurant DNA.
Craft
New York-style pies, pasta, and comfort classics.
Growth
Private dining, catering, and direct ordering upside.
Social Proof
Real guest language already exists. It just needed better presentation.
“The food is so delicious, and the staff is so friendly and accommodating.”
“The thin crust pizza, sausage sandwich, linguini fra diablo, and caprese were all really delicious.”
“Just what Water Street needed. The food was amazing.”
“Perfect amount of toppings and the sauce was amazing. I will definitely be getting the cannolis and tiramisu again.”
Gallery
Real restaurant photography, curated instead of buried.
Visit Fratelli's
Make it easy to go tonight.
Clear hours, simple directions, and immediate call-to-actions reduce hesitation. This is the information diners want right before they convert.
Address
306 South Water St.
Henderson, NV 89015
Call
Mon - Thu
11:00 AM - 8:00 PM
Fri - Sat
12:00 PM - 9:00 PM
Sun
12:00 PM - 5:00 PM